Lando releases survey

5 Mar

Here is Tom Lando’s sales tax survey, apparently conducted at some point within the last couple of weeks:

Chico Sales Tax Survey

(1/18/2012 Version 7)

 Methods:

 Field Dates: • January, 2012

Sample Size: • 400 completed interviews within the City of Chico

Sampling Error: • Less than +/- 5.0%

Unit of Analysis: • Voter Households

Population: • All parties

Propensity • + 40

Questionnaire • 40 data points, plus sample demographics

Interview Length • 12 minutes

Sample Vendor • Political Data Inc.

Field Vendor • SSI

 

Hello, this is _____ of _____, a public opinion research company. We are . . .

 • Right Track – Wrong •

 1. Would you say that city government in Chico is on the right track, or is the city going in the wrong direction?

 01) Right track

02) Wrong direction

03) Undecided / Neither {VOLUNTEERED}

99) Refusal

 • 1st Ballot •

 2. Business leaders and other members of the Chico community are considering placing a locally controlled one-cent sales tax measure on the ballot. The sales tax would last for 20 years and then sunset. The sales tax would fund a variety of community improvements in areas such as public safety, high school sports, community facilities, libraries and local traffic improvements. If the election were held today, would you vote for or against the locally controlled one-cent sales tax measure?

 01) For {GOTO 4}

02) Against {GOTO 3b}

03) Undecided {VOLUNTEERED} {GOTO 3b}

99) Refused

• Follow-UP Ballot •

 3b. If the election were held today, would you vote for or against a locally controlled three-fourths-cent sales tax measure?

 01) For {GOTO 5}

02) Against {GOTO 3c}

03) Undecided {VOLUNTEERED} {GOTO 3c}

99) Refused

 3c. If the election were held today, would you vote for or against a locally controlled one-half-cent sales tax measure?

 01) For

02) Against

03) Undecided {VOLUNTEERED}

99) Refused

 • Name Identification & Impression •

 4. Let me read you some names of people who are active in the community. For each one, please tell me if you have heard of that person. Then, if so, please tell me if you have a favorable or unfavorable impression of them..

 CATEGORIES FOR CODING:

01) Heard/Favorable

02) Heard/Unfavorable

03) Heard/No Opinion

04) Not heard

99) Refusal

 {RANDOMIZE ORDER}

 4a. Councilman Bob Evans

4b. Councilwoman Mary Flynn

4c. Councilman Scott Gruendl

4d. Councilman Andy Holcombe

4e. Mayor Ann Schwab {MAYOR}

4f. Councilman Mark Sorensen

4g. Vice Mayor Jim Walker {VICE MAYOR}

Item Block •

 5. Now let me read you a list of items that could be partially funded by a locally controlled sales tax measure. For each item please tell me if including that item on the list would make you much more likely, somewhat more likely, somewhat less likely, or much less likely to vote for the measure.

 01) Much more likely

02) Somewhat more likely

03) Somewhat less likely

04) Much less likely

05) Undecided {VOLUNTEERED}

99) Refused

 {ROTATE ORDER}

5a. Up to 25 new police officers and fire fighters.

5b. A new community and recreation center

5c. A new high school football stadium

5d. Restoring high school sports, theater, music, and industrial arts programs

5e. Chico Library operations.

5f. Bidwell Mansion operations

5g. Bidwell Park Maintenance.

5h. Repairing roads and filling potholes.

5i. Supporting local non-profit organizations.

 5j. A new competitive-level community pool.

• Endorsement Block •

 6. Now let me read you a list of organizations that might endorse such a sales tax increase. For each organization please tell if their endorsement would make you much more likely, somewhat more likely, somewhat less likely, or much less likely to vote for a sales tax increase.

 01) Much more likely

02) Somewhat more likely

03) Somewhat less likely

04) Much less likely

05) Undecided {VOLUNTEERED}

99) Refused

 {RANDOMIZE ORDER}

6a. The Chico Chamber of Commerce

6b. Chico Democratic Club

6c. The League of Women Voters

6d. Friends of Bidwell Park

6e. Chico Esplanade League

6f. Former Supervisor Jane Dolan

6g. Supervisor Larry Wahl

6h. Supervisor Maureen Kirk

6i. Sierra Nevada Brewery Owner, Ken Grossman

6j. Former Mayor Michael McGinnis

6k. former City manager Tom Lando

6l. Bidwell Presbyterian Church Pastor Steve Schibstead

6m. Chico Police Officers Association

• Opposition Block •

 7. Now I’m going to read you a list of organizations that might oppose such a sales tax increase. For each organization please tell if their opposition would make you much more likely, somewhat more likely, somewhat less likely, or much less likely to vote for a sales tax increase.

 01) Much more likely

02) Somewhat more likely

03) Somewhat less likely

04) Much less likely

05) Undecided {VOLUNTEERED}

99) Refused

 {RANDOMIZE ORDER}

7a. Butte County Republican Party

7b. Butte County Tea Party

7c. Butte County Taxpayers Association

 • Push Block •

 8. For the next couple of minutes please listen to some arguments that have been made for and against the measure. For each argument please tell me if it makes you much more, more, less, or much less likely to vote for the measure. If the argument makes no difference either way just say so.

 01) Much more

02) More

03) Less

04) Much less

05) No difference / undecided

99) Refused

 {RANDOMIZE ORDER}

8a. Supporters argue that government works best and is more accountable to taxpayers when decisions are made locally. Funds generated from a locally controlled sales tax would receive local independent citizen oversight.

8b. Supporters argue that budget cuts have weakened local police and fire staffing and services. Funds generated from a locally controlled sales tax would allow Chico to hire up to 25 new police officers and firefighters to protect our streets and provide essential emergency services to our community.

8c. Supporters argue that years of budget cuts to our schools have led to the elimination of important school programs like art, sports, theater and shop. Funds generated from a locally controlled sales tax will restore and protect many of these important programs for our kids.

8d. Supporters argue that there is no end in sight to future budget cuts. A locally controlled sales tax would generate local funding to protect many of Chico’s most important priorities, including public safety, libraries, and youth and high school programs.

8e. Opponents argue that even local governments have a poor record of providing accountability. We don’t really have any guarantees that revenues from this tax increase will be well spent.

8f. Opponents argue that Public safety and emergency services are essential, but during tough times we need to find more funding for our police with money from non-essential programs. Just like a family living on a budget, we need to move money from non-essential programs to those most critical.

8g. Opponents argue that funding for school programs like art, sports and theater need to come from parents in times like these and should not shouldered by someone without any school-age children who could already be on a fixed income. A sales tax hike will cost everyone more, and while we’d like to replace lost funding, we just can’t afford it.

8h. Opponents argue that Taxpayers are taxed enough already. The taxpayers simply can’t endure more taxes, at least not until the economy improves. For the moment government needs to tighten its belt along with taxpayers.

 • 2nd Ballot •

 9a. Having heard this information, would you vote for or against the one-cent sales tax measure?

 01) For {GOTO 11a}

02) Against {GOTO 10b}

03) Undecided {VOLUNTEERED} {GOTO 10b}

99) Refused

 10b. If the election were held today, would you vote for or against the three-fourths-cent sales tax measure?

 01) For {GOTO 11a}

02) Against {GOTO10c}

03) Undecided {VOLUNTEERED} {GOTO 10c}

99) Refused

 10c. If the election were held today, would you vote for or against the one-half-cent sales tax measure?

 01) For

02) Against

03) Undecided {VOLUNTEERED}

99) Refused

• Demographics •

 Just a few more questions for statistical purposes . . .

 11a. Do you consider yourself {ROTATE ORDER}liberal, somewhat liberal, middle-of-the-road, somewhat conservative, or conservative?

 01) Liberal

02) Somewhat liberal

03) Middle-of-the-road

04) Somewhat conservative

05) Conservative

99) Refusal

 11b. Thinking about how you vote, do you usually vote {ROTATE} mainly Republican, mainly Democrat, or about the same for each party?

 01) Mainly Republican

02) About same for each

03) Mainly Democrat

99) Refusal

 11c. Please stop me when I read the age group that contains your age…

 01) 18-34

02) 35-44

03) 45-54

04) 55-64

05) 65-74

06) 75+

99) Refused

 11d. How long have you lived in Chico: less than 5 years, 5 to 10 years, 11 to 20 years, or more than 20 years?

 01) Less than 5

02) 5-10

03) 11-20

99) 20+

 11e. Do you own or rent your home or apartment?

 01) Own

02) Rent

99) Refusal

 11f. Do you have any children that attend Chico public schools?

 01) Yes

02) No

99) Refusal

This has been a confidential interview conducted by… Thank you very much for your time and have a good evening.

 11g. Sex {BY OBSERVATION}

 01) Male

02) Female

 11h. Vote propensity {FROM SAMPLE}

 11i. VBM – poll voter {FROM SAMPLE}

 11j. Median neighborhood household income {FROM SAMPLE}

 11k. Cell phone – land line {FROM SAMPLE}

2 Responses to “Lando releases survey”

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