Tag Archives: CARD tax measure

CARD consultant admits a tax measure might not succeed, will take lots of “education”

29 May

Chico Area Recreation District has hired a consultant, EMC, of Oakland, to help them put a new  tax measure on the 2020 spring ballot. EMC recently conducted a survey of 405 district “likely voters” (meaning, picked and chosen)  and brought the following conclusions to the CARD board at their May meeting.

https://www.chicorec.com/files/1117523aa/Survey+Results+Presentation.pdf

“A parcel tax measure may be feasible for the March 2020 ballot but a bond measure would be a significant challenge.” Furthermore, “Initial support for a parcel tax for local parks and recreation is near the two thirds threshold needed to pass.”

Keep that word “initial” in mind, I’ll get back to that.

“Given the survey findings and the current community climate following the Camp Fire, we recommend that CARD begin an extensive public outreach and engagement effort before placing a measure on the ballot. Informational communications are essential to the community’s understanding of the need for revenue, particularly funds to maintain park programs and safety.”

You may have read that the majority of survey respondents indicated “public safety/safe parks and playgrounds” as their main concern. I’ve seen a lot of posts on social media from disgruntled parents – a very common complaint is the play fields their kids’ sports  teams use are becoming illegal campsites, littered with trash, poop, and used needles. CARD has also complained about criminal activity and vandalism at various playgrounds, such as broken glass littering the skate park – bottles and trash thrown over the security fence after closing. 

In order of importance, survey respondents ranked “Reducing crime and homelessness in parks, providing clean, safe parks and recreational programs, and upgrading park safety features would be important components of a parcel tax measure.”  A graph on page 6 makes it very clear – of topics “Homelessness, Public safety, Housing, Street and roads, Public education, Jobs and the economy, Parks and recreation,” 63% of respondents ranked “Homelessness” (whatever that means…) as a “very high priority“, while only 22% ranked “Parks and recreation” as same.

Looking at that list, I only see one category that has anything to do with CARD, “Parks and recreation,” so, if you believe in the results of a survey of less than 5% of the population, carefully chosen to reflect the desired results, you would think very few people in this town give a rat’s patoot about CARD. Doing the math, I find that figure to be 89 people, which is a little more than 1% of the total population of Chico.

There’s doublespeak in this report. They start off saying there’s enough support to pass this tax, but here they reveal it will really take some convincing. They also remind the board, such a campaign needs to be “privately funded“. I love the words, “make sure the voters understand…” 

A parcel tax measure would be vulnerable to opposition. Therefore, a successful measure would likely require a well-coordinated, privately funded outreach effort to ensure that voters understand how additional funding would reduce crime and homelessness in parks, provide clean, safe parks and recreation for local residents, and help maintain the Chico area as a desirable place to live, work and raise a family.”

And there you see them listing the priorities respondents chose from their carefully worded survey options, using what the people want to hear, just like Joseph Goebbels. That’s exactly the intention of these surveys – they aren’t out to get your true opinion, they’re out to get you to say what they want, and believe it’s your own idea.

What’s the anecdote to brain washing? 

These are good …

but the truth will set us free! On page 12 of the power point presentation, there’s a graph showing that initial support dropped off as respondents were given “information.” Parcel tax support went from 67% to 59% over the course of the interview, opposition went from 36% to 44%. It shows similar results for a bond. 

The survey questions are provided in the report, give it a read, see how they twist the “information” their way. On page 9, for example, they lead us to believe there would be ” NO money for salaries.”

That is true for a bond, which is restricted to use for facilities, not “operating costs (salaries and benefits)” But a parcel tax is different – they can spend the proceeds of a parcel tax any way they want. 

And here’s the thing – since 2013, CARD’s pension liability has almost doubled. Next post I’ll talk about WHY, and how much money has been diverted from “provid[ing] clean, safe parks and recreation for local residents, and help[ing] maintain the Chico area as a desirable place to live, work and raise a family”  toward staving off the pension tsunami.