Today Chico Area Rec and Parks District, aka CARD, is starting a public relations campaign suggested by a consultant they hired to run a survey a couple of months back, trying to “guage,” or more likely create support for a new bond or assessment on our property taxes.
The consultant came back with a “negative” – not enough support indicated for any kind of tax to float CARD. For one thing, only 1800 of 10,000 surveys were even returned – you can interpret that however you want, they sure did. I interpret that as, people don’t even CARE about CARD, much less want a bond on their homes.
The reasons listed by the consultant – summarized from respondents’ comments: “bad economy; recent passage of Measure E, prop 30, and other tax increases; and ‘government spending’”.
Of course she didn’t elaborate on “government spending.” You can speculate there too. I will speculate that at least some people either read my letters to the editor or found out for themselves – the aquatic center held up as a prize for your correctly-answered survey was nothing but a rainbow – it disappeared before the survey had even been completed. Board member Ed Seagle sat right there at a meeting and said they were wrong to even suggest they had anywhere near enough money to even think about building an aquatic center, and that notion dried up quicker than spit on a griddle. But not as loudly – they never took out a press release or anything, they let it ride silently. They knew I’d sent those letters, and Seagle was just doing damage control, covering his own ass if you ask me.
Seagle of course didn’t mention the $400,000 “side fund pay-off” to CalPERS for THEIR pensions. They act like they were buying something for us with that money – Scott Dowell keeps repeating, like some kind of snake handler, “we saved $40,000 with that pay-off.” Big fucking deal, Preacher Man. You saved YOURSELVES $40,000, you ripped the taxpayers off for $400,000, and counting. CARD staff does not pay one thin red dime toward their own pensions.
The consultant had some wisdom to offer the board and staff. She said they needed to get out there and create a more positive image of CARD. I’d say, “an image at all.” How many people don’t even know CARD exists until they need an “after school program” to dump their school age kids in when school’s out? That’s where CARD gets most of it’s “program revenues” – they get most of their money in property taxes and new home fees, but of the revenues they generate themselves, those after school programs are their Blue Ribbon Cash Cow. But recreation superintendent Monica Jameson loudly announced at one meeting, she doesn’t have enough staff to supervise your children properly – she’s going to have to turn hundreds of kids away. Good luck finding somewhere to dump your spawn this summer. And, if you are “lucky enough” to get in, keep an eye on your own child – she said she only has two adults to supervise over 300 children in one program, and some 500 signed up!
It’s going to take a lot more than some little gal sitting in the park handing out “free” flying discs and other stuff paid for by the taxpayers to untarnish CARD’s reputation with me.
UPDATE: I had errands to do in my car yesterday, so drove by Hooker Oak Park at 10:50 to see the CARD gal and get some of that free bling – she wasn’t there. “Almaguer will be at Hooker Oak Park from 10 a.m. to 1 p.m. July 2;” We drove all over the parking lot at Hooker Oak, looked around the playgrounds and the ball fields – nobody but the usual $5,000/year maintenance workers. There was no place she could have been that we wouldn’t have seen her. If I’d rode my bike over there in that heat, I would have been pissed off. Why would she say she’s going to be there for a certain time block, and then right in the middle of it, nothing?
I’ll drop her a note.
CARD delving into community park-love effort
Posted: 07/01/2013 12:55:40 AM PDT
CHICO — Lisa Almaguer will be staking out a corner of several Chico parks through July, hoping to talk to lots of people about what’s behind their feelings for Chico parks.She’ll be at Hooker Oak Park on Tuesday morning.
This is the unfurling of “I love my parks and recreation” campaign, which she is pursuing as a way to reinforce how important play and parks are to people. July is National Parks and Recreation Month, designated by the National Recreation and Park Association.
Almaguer works for the Chico Area Recreation and Park District, which owns Community Park and the others she plans to visit.
While she knows park users have an appreciation of CARD parks — because they’re already playing there — Almaguer hopes her campaign will bring a better understanding of how valuable parks are in people’s lives.
She’ll be asking park users what they love about the parks, writing down the comments on slips, and then displaying them on bulletin boards at each park. There will likely be a report to the CARD board as well.
The national association’s turnkey campaign came with minimal costs, so CARD decided to adopt it in July.
“Basically, we’re looking to find out why parks are vital to the users,” said Almaguer, who handles marketing for CARD.
Almaguer will be at Hooker Oak Park from 10 a.m. to 1 p.m. July 2; at DeGarmo Community Park from 5:30 to 8:30 p.m. July 9; at Wildwood Park from 9:30 a.m. to 12:30 p.m. July 18; and at Community Park
from 8:30 to 11:30 a.m. July 27.Initially, she’ll have give-aways like flying discs and stickers, and by mid-month, she’ll also have sunglasses, water bottles and more.