CARD plans phone survey for late January to promote new funding measure

The school bond and the lawsuit CUSD pressed against Chico State to hide the e-mail conversation regarding mold in classrooms has kept me distracted from Chico Area Recreation District’s plans to assess homeowners to pay down their pension deficit and eliminate other problems caused by poor management and bad decisions on the part of the board.

An audit report from Matsom and Isom showed that CARD’s pension deficit has actually increased by about $50,000  over the last year, but the board is only now asking employees to pay into their own pensions, and they’re asking less than 4 percent. 

CARD is also under the same pressure all public agencies are under – CalPERS wants more money, more money, more money. They’ve stepped up their demands and are threatening fees on late payments.

And then there are some poor decisions made over the last 10 years that beg examination.  For example, I’ve always wondered, who approved the purchase of Lakeside Pavillion at over a million dollars, a building riddled with rot and out of compliance with 1990’s Americans with Disabilities Act?  Who profited from that sale? Who arranged it?

Here’s a good question – why not sell it?

Here’s a better question – why should the taxpayers have to bail them out?

This is the kind of stuff people need to know and ask about before they vote to give this agency any more money.

CARD has spent almost $100,000 so far on consultants who keep telling them the public does not support a bond and will need a lot of convincing. These consultants, ranging in price from $50,000 to about $3,500, have told the agency one thing over and over again – it’s going to be an enormous amount of work for staff, especially manager Ann Willmann.    The last consultant told the agency they needed to run extensive Public Relations campaigns to make the public think they want a bond or assessment on their homes to fund rainbow promises.  That’s going to take a  really professional propaganda blitz, and Willmann is not up to the task, so she’s just kept hiring one consultant after another in hopes she could get a firm with a price tag acceptable to the board.

It looks like she finally convinced the board they needed to hire an out of town crapslinger –  the bay area firm that hammered the school bond through on us. The board approved  to run a “survey” after Christmas, probably late January.  Consultant Ruth Bernstein said they would try to do 400 “interviews” within about a week.  

These “interviews” will not be indiscriminate.  The consultant will use the voter roles – “we know demographics”  – meaning, they can call people they feel will support the bond.

The purpose?   Bernstein posed the question “How do we build community support for your vision…” and then answered it.

“Building community support [for a bond or assessment] is difficult,” Bernstein admitted. A survey would identify “what they want…then you know what to say about yourself…”  

In other words, you simply find out what rainbow dreams the public has (well, 400 of them, anyway…) and then you tell them you need a bond to pay for it! Swwwwweeeeeeet!

No, it’s really not that easy. Bernstein went on to warn the board about opposition.  “We won’t recommend placing a measure on the ballot if we sense too much opposition in the community.” 

How to avoid opposition? Don’t  tell people what you’re doing. Bernstein assured the board the callers would make no mention of the agency, no mention of the bond effort – “We don’t tell them what it’s about. We don’t want to attract people who hate CARD,” she warned. “We have to be careful who we survey…” The callers, working from the Bay Area, will even program a local area code onto their caller ID so the respondent won’t know the agency is from out of town. 

So they will take this effort around the back  door, survey less than half of one percent of the population, and then use the information to make their bond campaign.  That’s what worked for Chico Unified with Measure K.

The board had a few questions. Michael Worley wanted to make sure Chico State students, an admittedly transient population, will be in town for the survey. That’s the kind of thinking that got Worley more votes than any CARD candidate in history.  He not only doubled Jan Sneed’s total for 2014, he got more votes than our new mayor, city council record spender Sean Morgan. As far as I know Worley did so without spending a dime cause he didn’t file any reports with the county.

The consultant answered Worley, “we’re not going to have a big  student turnout in 2018, so why include them in the survey?” She said statistics pointed out that students don’t vote in non-presidential election years. Right in front of us, they were marginalizing people using occupation.  What other demographics will go into how they pick  and choose who they will call? 

Then Tom Lando opined that he would rather hold off on a survey until CARD finishes their 2017 master plan, first draft due in February. Jan Sneed responded tersely, “the master plan isn’t going to change…” Wow, that’s an open mind, somebody toss a cigar butt in there.

Director Ann Willmann, who only recently agreed to pay less than 4 percent of her own pension premiums, having paid nothing up to now, was anxious to add that the “survey should define ‘quality of life’…”

Willmann is the stinking head of this fish, because she knows she ain’t going to get no pension if CalPERS doesn’t get their money.  She’s smart – yeah, get people to tell you their wishes and dreams, then dress that up on a platter for 2018. 

The board passed a motion to hire EMC, with Lando dissenting. I  think he supports the measure but worries about the timing.

They promised to fix the skate park when they took it over from the city. They’ve led a group of citizens along by  the nose, allowing them to raise funds, and now backing down. Why would we expect them to behave any differently with promises they make to pass this measure? 

http://www.chicoer.com/general-news/20161218/card-board-irked-over-skate-park-expenses

Tags: Ann Willmann Chico CA, Bill Brouhard, Chico Sports Complex, Everybody Healthy Body, Jan Sneed Chico CA, Michael Worley Chico CA, Tom Lando Chico Ca, Tovey Geitzentanner